Custom website design, marketing and analytics

Integrated Web Services

Your web presence could be the most important piece of your hotel's marketing strategy. InnPoints ensures that you capture reservations directly on your website with the industry's most customizable booking engine, VIBE. Custom website design, internet marketing, analytics and social media strategies are all part of our integrated solution.

InnPoints can optimize your web presence from a simple one-page website to elaborate and interactive website design. Coordinated customization throughout the website pages, internet booking engine and guest email communication templates provides a streamlined marketing effort. Our website services include hosting, domain management and robust analytics.

Website Development

Our website development options are virtually limitless. Choose from a pre-designed template if you have a limited budget, or have our developers start from scratch if you want something truly custom. All websites include integration of our reservation launcher and website booking engine to ensure all segments of your website functionality seamlessly match.

Internet Marketing

Our experts can guide you through web analytics, search engine optimization and pay-per-click campaign management. InnPoints can also create targeted email marketing campaigns or email newsletters, complete with advanced tracking and reporting. Execute marketing campaigns based on reservation data and track online marketing initiatives through the MyCRS Google Analytics Interface measuring clicks and resulting reservations.

Search Engine Optimization (SEO)

SEO should be seen as an ongoing marketing objective with “long term” results. PPC should also be an ongoing marketing objective with more immediate “short term” results. Combine them both and the two traffic generation methods can work seamlessly, delivering not only a continual flow of visitors to your site, but increased sales as well.

By using SEO strategy, you can dramatically improve the chances that a page on your website will show on the first page of a search engine when someone types a relevant set of “keywords.”

InnPoints will conduct an in-depth analysis of your website, considering both the arrangement and the structure with a keen eye focused on proper page layout and coding. More importantly, your target keywords set is determined, and keyword research begins to set the foundation for your hotel’s Website SEO Plan. The recommendations within this plan will be the foundation for increasing page rank on your website. Proper SEO will begin to elevate your website organically and increase the quality score of the targeted keywords that are the foundation for a lucrative PPC campaign.

Search Engine Marketing (SEM)

Search Engine Marketing, or Pay-Per-Click (PPC), is a quick, powerful and cost effective way to drive traffic to your website and increase your Internet presence. Our goal is to display your ads so that they are relevant to the web visitor that is seeking the location, amenities and services that your hotel has to offer.

InnPoints SEM Services Include:

• Monthly Reports detailing overall campaign performance
• Expert-Level Detailed Keyword Analysis
• Expert campaign and ROI analysis
• Hands on PPC Bid Management

InnPoints Comprehensive Reports Include:

• Monthly comparison reports
• Views, clicks and conversions
• Average page position for all campaigns
• Impression share and lost impression share due to budget
• Hotels utilizing any InnPoints booking engine receive in-depth ROI reporting and conversion tracking.